Posted in after the diagnosis, coping with chronic illness, coping with life threatening illness, Having a Voice, living with chronic illness, Living with Illness

Shame On Advair

I think I mentioned last week that I had attended a conference on COPD (Chronic Obstructive Pulmonary Disease).  COPD is a serious lung condition that results in many using oxygen 24/7 as the disease progresses.  One of the keys to living with COPD is becoming aware of your body, your lung function and those things that trigger pulmonary problems.

I was watching television the other evening and an advertisement for Advair Diskus 250/50 came on with a man talking about having COPD.  He credits Advair Diskus 250/50 with restoring his lung function so he can engage in every day activities.  I got to thinking about the advertisement because I was shocked and angered.  The man is working in a wood shop helping his son build a boat.  He’s using tools that create dust and put wood particles in the air.  He’s using toxic paints and varnishes to seal the boat and this doesn’t take into account the fumes that are created by paint and varnish.

Is the maker of Advair Diskus 250/50 (GlaxoSmithKline) for real?  You think it’s okay to put this advertisement on the air?  Placing someone in an environment that could and probably will cause irreparable damage is irresponsible.  The fact that this man with COPD isn’t wearing a mask or a respirator is a violation of common sense, good judgment and you as a company being socially and medically irresponsible.

The drug may help someone breathe better, but does it give them license to put themselves in harms way intentionally?  Would you really recommend that someone place themselves in harms way and then to alleviate their respiratory distress use Advair Diskus 250/50?

I would hope that GlaxoSmithKline the makers of Advair Diskus 250/c 50 would be more responsible in their advertising.  It gives false hope and is irresponsible.

Have you seen advertisements that aren’t reflective of good common sense when it comes to illness?  If so, let us know so that we can address it!!!!


I've lived my life in service to others. I'm focused on mental health and how it impacts our relationships, culture, and society. Through creative expression and narrative I believe we can impact change.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s